Which term refers to assessing external and internal environmental conditions that affect an organization?

The term that refers to assessing external and internal environmental conditions that affect an organization is environmental scanning. This process involves collecting and analyzing information from both within the organization (internal factors) and outside of it (external factors) to understand the broader context in which the organization operates.

Environmental scanning encompasses various elements, including economic, political, social, and technological factors that could impact the organization. By regularly engaging in this practice, organizations can stay informed about changes in their environment and adapt their strategies accordingly, ensuring they remain competitive and responsive to new challenges or opportunities.

Market analysis focuses specifically on assessing market conditions, such as demand, competition, and consumer behavior, rather than the broader environmental elements. SWOT analysis is a strategic planning tool used to identify strengths, weaknesses, opportunities, and threats, but it does not encompass the comprehensive scanning of external and internal conditions necessary for environmental scanning. Competitive analysis is more narrowly focused on understanding competitors and their strategies, rather than the overall environment that affects an organization.